TRAC Representations felicitated with multiple awards for a stellar performance in Destination Promotion

20th January 2015, All India: TRAC Representations was recently felicitated with a series of awards for a successful year 2014 in destination marketing, public relations, advertising and promotions in the India market. The awards were organized by one of the leading Indian travel trade publication Travel & Hospitality (TNH) recently.

The ‘Most Outstanding Advertising Campaign’ Award was presented to Marvellous Mauritius Ad Campaign by TRAC for the Year 2014. To enhance the destination visibility in the India market, this advertising campaign titled “Marvellous Mauritius” was conceptualized, created and implemented by TRAC Representations in the year 2014.

“Marvellous Mauritius” Advertisement Campaign was made to position and promote Mauritius as the best island destination in the world with a unique All-in-One concept. The main objective of ‘Marvellous Mauritius’ advertisement campaign was to enhance destination visibility for various traditional and emerging segments.

The advertisement campaign utilized a mixed portfolio of regular as well as the modern media with an unparalleled reach on a Pan-India basis. The mix of traditional, new-age and online media has reached out to over 80 million people all over India.

The ‘Most Outstanding All-Season Destination’ Award in the Year 2014 was presented to Kenya Tourism Board. Destination Kenya offers the traveller an unmatched range of options. It has diversity of wildlife, culture, landscapes and unspoilt beaches and water sport activities. It offers unique opportunity to explore beaches to snow clad mountains or from a wild safari experience to cultural mélange.

Kenya targets to sustain growth movement from India in the year 2015. India has the potential to become one of the top three source markets for Kenya. Kenya Tourism Board has come up with lot of promotions and activities to highlight the destination in India and attract the avid travellers. Kenya is the ideal destination for an all-season all-round holiday experience.

The ‘Emerging International Tourism Destination’ Award for the Year 2014 was presented to Monaco Government Tourist Bureau - India. Destination Monaco is known for its style statement, scenic beauty, classy lifestyle, spectacular architecture and renowned casinos, world renowned culinary experiences, and the list is never ending when it comes to luxury and glamour.

Monaco being an ultra premium luxury destination has majorly witnessed a larger chunk of tourist travelling from Metro cities prominently. Monaco is the perfect choice for lavish destination weddings. Honeymooner segment has also gone up in the recent past. Nowadays couples want to explore and travel to the best destinations. Monaco being the upmarket destination has become one of the preferred choices of high-end travellers.

The ‘Most Outstanding International MICE Destination’ Award for the Year 2014 was presented to Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi). Destination Abu Dhabi is the perfect leisure and MICE getaway. It has stunning architectural wonders, tranquil oases, and a wide range of hospitality, conference and convention facilities clubbed with various attractions ranging from Art, Culture, Entertainment and Gastronomy. Sheikh Zayed Mosque, Iconic Emirates Palace, Saadiyat Island Cultural District, entertainment centre of Yas Island, with Yas Waterworld, Yas Mall, Ferrari World and Yas Marina Circuit, Golfing, Arabian Nights Village, and Qasr Al Sarab etc. will keep the visitor spellbound.

TCA Abu Dhabi has a unique programme under Advantage Abu Dhabi, to facilitate the Meetings, Incentives, Conferences and Exhibitions coming into Abu Dhabi. This programme has been very well appreciated and also being availed of by MICE operators and Indian corporate houses.

The ‘Most Outstanding Company for International Tourism Representation in India’ Award for 2014was given to TRAC Representations. This was in recognition of TRAC playing a pivotal role as the pioneer in destination representation and being associated with prestigious international accounts.

TRAC is known for developing market knowledge and resources, an extensive network of agents and associates on a pan-India basis, market insights and research capabilities, sustained goodwill with the Indian travel trade and media, and the vast experience of TRAC Core Team. Clients associated with TRAC in the past and present, capitalize on the skills and value the professional ethics and neutrality of the organization.

Moving with the times, TRAC is also leading the social media space with FaceBook and WhatsApp as promotional tools for its target audience. With cutting edge information sharing and updates, TRAC is present on YouTube with its own channel TRAC Tube.

Travel trade veterans applauded TRAC for this achievement and shared the following encouraging words:

Mr. Vijay Gupta, Chairman, TAFI Northern India Chapter, said:
“TRAC is the leading destination representation company in India for a number of years now. It is indeed a moment of pride for us to see TRAC being commended for their efforts and contribution to the travel industry. We congratulate TRAC on their achievement. Their goodwill and reputation in the market will continue to create a positive effect on all stakeholders and associates.”

Mr. Rajan Sehgal, Chairman, TAAI Northern Region Chapter, said:
“We have always held TRAC in high esteem for their contribution to the industry. We are happy to see TRAC win these awards for excellence in various aspects of destination promotion. Congratulations to the entire TRAC Team.”

Overwhelmed with the selection for the awards, the TRAC Core Team commented the following:

Mr. Kavi Ghei, Chairman, TRAC Representations said:
“TRAC pioneered the representation business in India with an objective to grow the Indian outbound market. Over the years we have successfully introduced and promoted over 20 international destinations and various products and services. We have worked on a customized approach and continue to provide innovative marketing solutions to our clients, thus creating an edge in the market and long lasting impressions. We have been practicing and following the path of neutrality thus helping the fellow industry partners to grow their businesses. We believe we are a very young and committed organization with various result-oriented success stories. However each assignment brings its own challenges and we believe in creating a success out of the same. We accept the awards with a reiteration of our commitment to the greater goals towards a sustainable future and a better environment. We feel it has been a great journey and we continue to strive forward with even greater zeal.”

Mr. Rajeev Nangia, COO, TRAC Representations said:
“We believe that in today’s scenario, TRAC has a crucial role to play as the responsible voice of the industry. The Awards are a motivational force to strive for excellence and continued success. We thank the organizers for acknowledging and appreciating our efforts. The market is maturing with destinations vying competitively for a slice of the Indian outbound.”

For further details please contact:
C/o TRAC Representations India Pvt. Ltd
Pukhraj Varshneya
Manager - Corporate Communications
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