Why a Personal Website Matters By Emmelie De La Cruz, @EmmelieDeLaCruz The Branding Muse Young people are the most technologically savvy generation, yet they often fail to use their talents for their benefit. This is the generation that will figure out how to jail-break an iPhone and stream movies illegally online, but cannot muster up the energy to figure out how to create a WordPress website. Oh the irony.
Many millennials fail to understand and recognize the value that a personal website adds to their brand and how it can instantly build their credibility. With school, working full-time and other responsibilities, a personal website drifts to the bottom of the to do list. However, an online presence can be the difference between landing a job in your industry or company of choice and taking a job that pays the bills but will not help further your career.
It is important to recognize that an online presence, especially a personal website, can help to spark an interest in you. The only thing worse than being searched for online and finding nothing, is being searched for and finding something that reflects negatively upon you. You are able to avoid both by having a cohesive online presence and a website that allows you to control the conversation around your name. When someone searches my name “Emmelie De La Cruz”, they find more than enough information about who I am, what I do and my professional experience. They can refer to articles I have written, articles that have been written about me, profiles on various social networks and my personal website. All of this information collectively creates my digital footprint and speaks to my experience, activities and involvements.
Even if there isn’t a lot about you online, a personal website can serve as the hub that connects all of your social media channels, writing samples and portfolio pieces.