Thursday 20 February 2014

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Laureen Cheran
Adobe Systems Incorporated
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Ritu Tanwar
The PRactice
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Indian knowledge workers want to extract more value from their PDFs: Adobe survey reveals unfulfilled potential
 
New Delhi, India — February 20, 2014 Adobe India today revealed findings of a survey conducted to understand the usage pattern and benefits provided by Adobe Acrobat, the industry standard for PDF software. The study reiterated Acrobat’s ubiquity in document management with over 95% rating it as highly productive for their workflows. The study also revealed new insights into features Indian knowledge workers are keen to use in the near future.
 
The survey shows Indian knowledge workers are yet to realize the full potential offered by Acrobat with a vast knowledge gap on the range of features that Adobe Acrobat offers professionals. Some examples are:
·         Digitally signing documents: Only 28% sign documents digitally at present but over 54% would like to do this in the near future.
·         Send rich media files such as videos in PDF: Acrobat allows you to combine spreadsheets, web pages, documents, Adobe Flash Player compatible videos, and more in a rich PDF Portfolio that packs a professional punch. Only 13% are using this feature today but a whopping 58% are keen to explore this feature.
·         Electronic document reviews: Only 23% participate in electronic document reviews but over 48% want to be able to use this feature with their colleagues. Acrobat allows knowledge workers to stop sorting through paper and email trails and easily automate review and approval cycles. Multiple reviewers can see and build on each other's comments so that professionals can meet deadlines.
·         Add security features to documents they receive from others: Currently 29% add security features to documents they receive from others but 58% are keen to be able to do this. Acrobat makes it simple to keep work more secure and users can get expert protection. They can easily add copy and edit protection to any PDF — even right from Microsoft Office applications in Windows®.
·         Need for training: Over 65% of those surveyed indicated that they would like to undertake trainings on Adobe Acrobat to better exploit features to its full potential.
 
The figures above clearly outline the need for a deeper understanding of the wide variety of features that can simplify everyday tasks. See attached infographic for more details here:
Commenting on the findings of this study Umang Bedi, Managing Director – South Asia, Adobe said, “Adobe has always aimed at delivering tools to the customers that enable them to enhance their workflow and allow them to be highly productive and collaborative. We understand that Acrobat is closely linked to its users’ increased productivity, and this research will help us continue to find new ways to enhance IT workers knowledge of Acrobat’s features.”
 
Survey respondents also outlined benefits that they are continuing to see with Acrobat. 87% of knowledge workers rated document creation and management as the primary reason for using Adobe Acrobat followed by PDF conversion and document reuse (62%). A point to note is that 38% outlined compliance requirement as a major benefit which highlights growing momentum and understanding for compliance to industry standards that Acrobat helps them achieve. Further, 42% of users save more than 20% of their time spent on document creation and management every month using Acrobat.
 
Indian IT Managers too are very happy with Acrobat, outlining the top benefits for their organization as: easy document sharing; reduction in paper and print costs; enhanced security; automated document workflows, and better completion of electronic forms.
 
“Acrobat has helped us greatly in improving the look and feel of our documents, made sharing faster and more secure and also helped us reduce paper and print costs,” said Bhupendra Pant, Head IT, L&T-Ewac Alloys Ltd, on the benefits that his organization has seen using Acrobat.
 
Respondents for the survey included 100 IT managers who have deployed Acrobat across their organization and 100 knowledge workers who regularly use Acrobat. They represent professionals across all major industry verticals including Print and Publishing, Manufacturing, BFSI, IT/ITES, Healthcare and Graphic Design.
 
For more details on Adobe Acrobat visit http://www.adobe.com/in/products/acrobat.html
For updates and news about Adobe India follow us on http://www.facebook.com/AdobeIndia or @AdobeIndia
About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com/in.

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