Zee TV goes the edutainment way with Jodha Akbar
20012014
Fans of Jodha Akbar can now experience the historical saga through a fascinating e-book and mobile game
Whether it is being the first satellite television in India in 1992, or introducing non-fiction formats of singing and dance talent hunt shows that set the trend for competition to follow or producing fiction shows that address social issues in a poignant manner and drive societal change, Zee TV has been a pioneer in the Hindi GEC space.
In the age of ‘on-the-go content consumption’, Zee TV has been carving a distinct niche for itself in the digital space through a slew of initiatives across its different shows over the last 5 years. Whether it is through Facebook and smartphone apps, augmented reality consoles at malls or innovations in the voting mechanism of its reality shows, Zee TV continues to be at the helm of innovation in the digital space too.
Being the most widely followed and universally loved historical saga on Indian Television, Zee TV’s No. 1 show Jodha Akbarhas won the hearts of its viewers across India. With an unparalleled rating of 11019 TVTs last week, the show is the biggest historical ever on Indian television. Now, Zee TV takes the leadership initiative yet again and is all set to make history go digitalin making its popular historical saga accessible to viewers and fans as a first-of-its-kind e-book and a mobile game.
The digital rendition of India’s history opens up an exciting avenue for children who shy away from their History text-books … why just kids? How many of us adults remember the broad chapters of Indian history after having gone through the grind at school?Ensuring that its readers stay glued to it once they start, Jodha Akbar’s e-book titled ‘The Zee TV Mughal Empire E-Book’ presents historical facts and figures through vibrant word pictures, an arresting narration and illustrations that entertain while educating. Starting from the times of Babar and spanning across various centuries, the e-book covers the glorious reign of Shehenshah Akbar right up to Prince Shahjahan. This entire saga of the Mughal reign in India is brought alive through this e-book.
Comprising 6 mini-games, the Jodha-Akbar game has various fun, exciting elements all packed together, making it a must-have app on your phone. Challenge your knowledge about the Mughal Empire through a quiz game – The Grand Entry. Test your reflexes as you race along the battle field combating the enemy in ‘The Ride of your Life’ and ‘The Battle Royale’. ‘Fort Quest’ is a game that gives you a chance to step into the shoes of the great warrior Akbar and conquer the fort. With each threshold crossed in points your rank increases in the Mughal Army from ‘Mansabdar’ to a ‘Wazir’ to a ‘Jawaan’ and finally cross a score of 1 lac points to gain the title of the ‘Mughal Baadshah’ and unlock a secret game ‘The Nine Jewels’!
Talking about launching the game and e-book, Akash Chawla – Head, Marketing – National Channels , ZEEL said, “Zee TV, has been at the forefront in the GEC space with its initiatives in the digital domain over the past 5 years. At a time when ‘on-demand’ and ‘on the go’ entertainment is the order of the day, we have been successful in providing our viewers with both, on-air as well as digital content that has kept them engrossed and engaged. While the innovative e-book packs in it the entire history of the Mughal Empire through vibrant pictorial depictions and a crisp narration, the game will test your knowledge of the Mughal era, ability to think like a warrior and transport you into the world of Jodha Akbar. While entertaining the masses with our on-air content remains our mainstay, we have gone the edutainment way while creating a digital footprint with Jodha Akbar.”
Available now on Online at http://www.zeetv.com/jodha-akbar/ and on Android platforms as the ‘Jodha Akbar Game’ and ‘‘The Zee TV Mughal Empire E-Book’, the game and e-book will be available soon on the IOS platform as well. Even as the show’s popularity continues to soar on the tube, the game and e-book will get viewers of the show to experience the world of Jodha Akbar like never before.
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Categories : Business
20012014
Kenyan Evans Ruto, Ethiopian’s Dinknesh Mekash sweep titles, Lalita Babbar breaks Indian Women’s course record
Mumbai, January 19: Evans Ruto led a clean Kenyan sweep in the men’s event of the US$ 360,000 prize money Standard Chartered Mumbai Marathon on Sunday. The 30-year-old Ruto produced a late surge to break away from compatriots Lawerence Kimaiyo and Philemon Baaru to finish in first place in 2:09:33, just a second slower than the course record of 2:09:32 set by Uganda’s Jackson Kiprop last year. Kimaiyo claimed second place in 2:09:45 and Baaru was 13 seconds behind in third place. Ruto won US$ 41,000 for his efforts, but missed out on the course record bonus of US$ 15,000. Kimaiyo had to be content with US$ 21,000, while Baaru was richer by US$ 15,000.
“The race was good overall, but I am disappointed to miss the record by one second. I felt welcomed in Mumbai and enjoyed the race. Next time I will try for 2.07 or 2.08,” Ruto mentioned.
In the women’s event, last year’s runner-up, Ethiopian Dinknesh Mekash, went a step better by clinching first place in 2:28:08, well ahead of second placed Gladys Kipsoi of Kenya and fellow countrywomen Bizunesh Urgesa. The Kenyan, making her debut, finished with a time of 2:29:53, followed by Urgesa in 2:.30:00. Mekash went home richer by US$ 41,000, while Kipsoi received US$ 21,000 and Urgesa got US$ 15,000.
“Last year it was my first time in Mumbai and this time I was confident of winning. I trained very well in Addis Ababa and happy to win this year,” said Mekash.
Karan Singh maintained the dominance of the Army Sports Institute athletes as he won the Indian men’s full marathon in a time of 2:24:08. Rashpal Singh of Sikh Regiment, Jabalpur Centre came in second with a timing of 2:24:38, followed by last year’s winner, Binning Lynghkoi (2: 24:40) also from Army Sports Institute.
“I am happy to win this marathon. I want to thank the Army Sports Institute for the support I get. They have good facilities, like some good coaches, both foreign and Indian, physiotherapists, conditioners and the other talented athletes,” Karan Singh mentioned.
Lalita Babbar of Central Railway created history completing a hat-trick of triumphs by winning the Indian women’s full marathon in a new record time of 2:50:31, which was a full three minutes better than her time of 2:53:42 she clocked in winning last year. Following the Maharashtra runner were Vijaymala Patil (2:59:58) and Jyoti Gawate (3:02:59) of Prabhani, Maharashtra.
Babbar felt good after the race. “It’s great to set a new course record. I had trained well so I was confident and sure of completing the race in a time of around 2:50,” she stated.
However, Babbar is not certain of returning to defend her title for the fourth consecutive time next year. “I’m basically not a marathon runner. But three years back I gave it a try and came first and that is what motivated me to continue running the marathon. I have only participated in the Mumbai Marathon. But next year I will decide only after the Commonwealth Games in Glasgow, Scotland and the Asian Games in Incheon, South Korea,” said the Central Railway employee.
The men’s race, aiming for a timing of 2:08, was well within the target in the first half, thanks to the pacers doing their job to perfection. The strong wind on the sea link and the steep Peddar Road Hill on the return leg took its toll as the pace flagged a bit. Ruto, who was in the lead bunch along with his fellow Kenyans, picked up the pace after 35 kms and the race was once again within record time at the 39km mark. Ruto once again changed gears to widen the gap between the other two Kenyans and held on to win.
The women’s race was aiming for 2:25 time and there was a group of around 9 women till the 22km mark, among them all the favourites, running strongly with the two pace makers. The strong wind on the sea link also proved tough for them. At the 26 km mark there were four women in the lead, among them Dinknesh, who was always in control of the race. From 28 km Dinknesh broke clean and ran alone to finish strongly.
The men’s half marathon was won by Indrajeet Patel of ONGC with a time of 1:04:56. Coming in second was Soji Mathew of Railways (1:05.45) and Man Singh (1:05:45) in third place. Central Railway’s Sudha Singh claimed the first position in the women’s event in 1:18:24, while in second place was Kavita Raut of ONGC (1:21:15) and third was Kiran Sahdev (1:21:57).
Following are the results: (Finals)
(Overall Results Men): Evans Ruto (KEN) 02.09.33; Lawrence Kimaiyo (KEN) 02.09.45; Philemon Baaru (KEN) 02.09.58; Stephen Chebogut (KEN) 02.10.56; Ishhimael Bushendich (KEN) 02.11.18; Juilius Chepk Wony (KEN) 02.11.37; Evans Cheruiyot (KEN) 02.12.08; Hailu Mekonnen (ETH) 02.12.17; Wosen Zeleke (ETH) 02.12.54; Kenneth Mungara (KEN) 02.14.13.
(Overall Results Women): Dinknesh Mekash (ETH) 02.28.08; Gladys Kipsoi (KEN) 02.29.53; Bizunesh Urgesa (ETH) 02.30.00; Etalemahu Kidane (ETH) 02.31.53; Asnakech Mengistu (ETH) 02.32.42; Aberu Mekuria (ETH) 02.33.21; Ehite Bizuayehu (ETH) 02.33.48; Tsega Gelaw (ETH) 02.34.35; Alem Kifle (ETH) 02.35.13; Eunice Kales (KEN) 02.36.02.
Indian Overall Results Men: Karan Singh (IND) 02.24.08 (Overall 16th); Rashpal Singh (IND) 02.24.38 (Overall 17th); Binning Lyngkhoi (IND) 02.24.40 (Overall 18th); Elam Singh (IND) 02.24.56 (Overall 19th); Sanvaroo Yadav (IND) 02.26.00 (Overall 20th); Amritpal Singh (IND) 02.30.00; Krishan Singh (IND) 02.30.22; Dasari Obilesu (IND) 02.30.30; Javid Iqbal (IND) 02.31.21; Sanaton O Singh (IND) 02.32.52.
Indian Overall Results Women: Lalita Babbar (IND) 02.50.31 (Overall 12th); Vijaymala Patil (IND) 02.59.58 (Overall 13th); Jyoti Gawate (IND) 03.02.59 (Overall 14th); Sudha M (IND) 03.08.17 (Overall 15th); Rohini Raut (IND) 03.11.32 (Overall 16th); Monika Raut (IND) 03.15.46 (Overall 17th); Ranjana Kumari (IND) 03.16.56 (Overall 18th); Rashmi Gurnule (IND) 03.17.37 (Overall 19th); Supriya Patil (IND) 03.30.47 (Overall 20th); Shyamli Singh (IND) 03.30.51.
Half Marathon Men: Indrajeet Patel (IND) 01.04.56; Soji Mathew (IND) 01.05.45; Mansingh (IND) 01.06.17; Baliappa A B (IND) 01.06.23; Deepak Kumbhar (IND) 01.06.38.
Half Marathon Women: Sudha Singh (IND) 01.18.24; Kavita Raut (IND) 01.21.15; Kiran Sahdev (IND) 01.21.57; Aarthi Venkatesan (IND) 01.22.53; Heena Mali (IND) 01.24.08.
Amateur Men (Open): Jegadheesan M (IND) 02.42.13; Tanaji Nalavade (IND) 02.50.54; Arun Kumar Sahni (IND) 02.53.08; Hirotaka Ishihara (IND) 02.54.48; Atsushi Morishita (IND) 02.56.17.
Amateur Women (Open): Liz Henderson (IND) 03.31.37; Timtim Sharma (IND) 03.33.29; Neera Katwal (IND) 03.34.59; Roopali Mehta (IND) 03.36.26; Stella Moss (IND) 03.36.50.
Police Cup (Men): Team ‘A’ (Umesh Gavhane, Dhondiram Kumbhar, Appa Kumbhare, Ganesh Thorat) 02.38.53; Team ‘B’ (Omkar Jadhav, Kiran Talekar, Sidharam Dongaraje, Nitin Rathod) 02.42.37.
Police Cup (Women): Team ‘O’ (Priya Naiek, Teja Naik, Namrata Tare, Priyanka Navkudkar) 03.07.21.
Marathon Super Veteran (Men): Otto Goetsch (IND) 03.54.26; Wayne Senner (IND) 04.01.06.; Venugopalan Arunachalam (IND)
04.04.59; Virendra Singh Rawat (IND) 04.08.14; Adam Piatek (IND) 04.09.41.
Marathon Super Veteran (Women): Mala Honnatti (IND) 04.38.51.
Marathon Senior Veteran (Men): Sabhajeet Yadav (IND) 03.25.39; Kothandatani K C (IND) 03.35.54; Dennis Odonnell (IND) 03.36.07.
Marathon Senior Veteran (Women): Pervin Batliwala (IND) 04.38.40; Bharathi Govindan (IND) 04.56.36; Hema Patel (IND) 05.01.02.
Marathon Veteran (Men): Ashok Nath (IND) 03.10.19; Suresh Chand (IND) 03.11.30; Thomas Philip (IND) 03.19.48.
Marathon Veteran (Women):Vaishali Kasture (IND) 03.46.41; Heidi Griffiths (IND) 03.57.50; Vandana Parekh (IND) 04.00.51.
Kingfisher Mast Mumbaikar: 1st Prize-Manas Kumar Mahapatra (Crime Against Women); 2nd Prize-Ashish Gupta (Celebrating 100 yrs of Indian Cinema); 3rd Prize-Apurva Sampat (Fight Against Rape).
Kingfisher Bindaas Bandhe (Best Costume Theme for Groups): 1st Prize Shraddha Charitable Trust (Lungi Dance); 2nd Prize: Deepshikha (Cancer).
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Categories : Business, CSR
Panasonic India launches its IP-enabled PBX model-KX-NS300
20012014
· Expands its range of IP offerings; aiming 22% market share this year
20th January, Goa, India – As a part of Panasonic India’s efforts in continuing to focus on product differentiation coupled with developing innovative technological solutions, the company today introduced a new IP-enabled PBX offering, KX-NS300. With IP Penetration steadily gaining a foothold in 2-100 extension segment, the company is amongst the early adopters to ride the bandwagon. Specially designed for SOHOs and SMBs, Panasonic is looking at increasing its presence in this sector from an existing 12% to almost 22%. Other than this, the product also targets lucrative verticals such as Hospitality, BFSI, Real Estate and Helpdesk.
The KX-NS300 is an effective IP PBX, packed with a host of offerings, unparalleled in the communication space- an inbuilt ACD (Basic Call Centre Function) to host a Helpdesk, an in Skin Voice mail and UC (Unified Communication)
Mr. Toru Hasegawa, Divisional Managing Director, System Solutions Division, Panasonic India said, “The launch of this product will certainly enhance our portfolio catering to the communication segment. With this product, the market will surely witness seamless integration with the existing infrastructure, enabling cost efficiencies while enhancing capabilities.”
Mr. Ajay Madan – Sales Head, Communications & Imaging Group, Panasonic India further added, “Our strategy in India gyrates around endowing our customers through product innovations. The KX-NS300 is one such cost- effective IP PBX that offers migration to IP at affordable prices.”
Panasonic India will continue to launch such offerings for its customers and the roadmap is to develop synergy within various IP offerings from the company, so as to establish a control in the complete category rather than just a particular segment.
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