_{Apno ki zindagi mein harr rang hai bhara… ab toh apne liye Jee Le Zara}

 

 

 

 

 

 

                                                   

 

Sony Entertainment Television presents Kehta Hai Dil… Jee Le Zara

Starting August 15 every Monday to Thursday at 9.30 pm

 

Delhi, August 8, 2013 – The Indian woman, modern and traditional in the same breath, with great willpower and commitment, is the beloved character that Sony Entertainment Television celebrates in ‘Kehta Hai Dil… Jee Le Zara’. Keeping up with its promise of continuously innovating and developing new show concepts Sony Entertainment Television launched this show today. Starting August 15, the show chronicles the life of Saanchi, a strong, selfless, free-spirited woman living on her own terms and spreading happiness in and around her dear ones lives.

 

Produced by Rose Audio Visuals Pvt Ltd, Kehta Hai Dil….Jee Le Zara, set in Panchgani, is a glimpse into 34 year old Saanchi’s (Sangeeta Ghosh) life, who manages the family’s strawberry farm after the loss of both her parents. For over a decade, her responsibilities are many, but Saanchi has willingly chosen to enjoy her duties. A man or marriage is not on her agenda. Her two grandmothers and two siblings, plus her beloved father’s farm, make her universe. Saanchi only focuses on building and securing the future of her family. But as they say – destiny works in mysterious ways and in walks Dhruv Goel (Ruslaan Mumtaz) a suave and wealthy lawyer who is prepared to change Saanchi’s outlook towards her own life! Two unlikely protagonists whose paths converge to create an exceptional love story.

 

Speaking on the launch, Sneha Rajani, EVP and Business Head, Sony Entertainment Television, said, “At Sony, we believe that television is a reflection of our society. Each show is conceptualized with pronounced shades of realism and aspirations which is extremely relatable with our audiences. Kehta Hai Dil… Jee Le Zara is an extremely refreshing show which we are launching in the 9:30 p.m. slot. The show also portrays slices in the life of enterprising strong women, whom we encounter in our everyday lives. The audience today thrives for a good family entertainer, one that they can sit and watch together. We hope to deliver that promise with this compelling love story on SET.”

 

Shristhi Arya, Producer, Rose Audio Visuals Pvt Ltd, further added, “We are thrilled to associate with Sony Entertainment Television yet again. Together we have created unique concepts that have kept our viewers engaged. Saanchi’s character is that of a modern woman who is both a successful entrepreneur and an unflinching support of her family. She balances both her professional and personal life effortlessly living various roles. With a doting family, Saanchi leads her life without any regrets or remorse. Her ability to face every situation with a smile is what keeps her going. We are confident that women will relate with Saanchi.”

 

In the lead roles are two exceptional actors – Sangeeta Ghosh who has a body of solid, successful lead TV roles and Ruslaan Mumtaz, who has made his mark as a hero in Bollywood and now makes his debut on Indian Television with this show. In character roles as the two grandmothers are two renowned actors of the Hindi entertainment industry, namely Sulabha Deshpande and Meenakshi Sethi, they are ably supported by Delnaz Irani(Dilshad), Nabeel Ahmed (Advait Prabhu) and Priyanka Sidana (Prachi Prabhu). Written by Niranjan Iyengar and Directed by Siddharth Sengupta, Kehta Hai Dil… Jee Le Zarawill strike a chord in the hearts of Indian women for its relatable story.

 

Tune in to Kehta Hai Dil… Jee Le Zara on August 15th 2013

Every Monday to Thursday at 9.30 pm only on Sony Entertainment Television

 

 

About Sony Entertainment Television:

Sony Entertainment Television (SET), one of India's leading Hindi general entertainment television channels is a part of Sony Pictures Television (SPT) backs Multi Screen Media Private Limited, which is India’s leading television network.  Since its launch in October 1995, SET has created a unique space for itself in the Indian Television industry. Pioneering new waves in television programming, with blockbuster movie premieres, big format non – fiction shows and an impressive array of fiction shows like Indian Idol, Kaun Banega Crorepati, Entertainment ke liye Kuch Bhi Karega, Bade Acche Lagte Hain, Kuch to Log Kahenge, Parvarrish, Maharana Pratap, CID and Crime Patrol.

 

SET is known for its innovative concepts and exciting formats and is the most preferred family entertainment channel which has been providing strong platforms for more than 700 brands to reach over 50 million households in India. In addition, Sony Entertainment Television is also available in the US, UK, Africa, Europe, Canada, Australia, New Zealand, Singapore, Pakistan, Nepal, Bangladesh, Maldives, Malaysia, Indonesia, Fiji Islands and Seychelles. In total, SET influences over 300 million viewers in the Indian sub-continent, and the South Asian Diaspora worldwide.

 

Sony Entertainment Television is a part of   the network of channels distributed by The One Alliance - a joint venture between Multi Screen Media Pvt. Ltd. and Discovery Communications India. Other channels in the One Alliance network include SAB, MAX, PIX, MIX, SIX, AXN, Animax, Discovery Channel, Animal Planet, TLC, Discovery Science, Discovery Turbo, DISCOVERY CHANNEL TAMIL, Discovery kids, AATH, Aaj tak, Headlines Today, Tez, Neo Sports, Neo Prime, TIMES NOW, MOVIES NOW, ET NOW, Zoom, SET HD, SIX HD AND DISCOVERY HD WORLD