HP Latex Technology helps DSM India Go Green DSM chooses environment-friendly, customised and PVC-free wall paper

New Delhi, India,  19 June, 2013: Hewlett-Packard India’s print partner Print Expressions today announced the completion of its contract with DSM India, a Gurgaon based pharmaceutical manufacturing company, to furnish DSM India’s offices with new and state-of-the-art wall décor printed on PVC-free wall paper. DSM India is a strong believer in sustainability and wanted to bring life to their office walls, while complying with the stringent environment and health criteria of the company. This is where HP’s advanced digital printing technology was adopted with a clean, beautiful and successful installation of PVC-free wall paper, printed on HP Designjet L25500 with environment-friendly latex inks.

“We are proud of our partner Print Expressions in completing this order that builds upon the environment-friendly and customized printing features of HP’s Wall Art solution. The HP PVC-free wallpaper is an environment friendly alternative to hazardous solutions like the PVC Self Adhesive Vinyl and Sun board.  As more organizations become more environmental conscious, we foresee increasing demand for the environment-friendly digital printing made possible by HP through its Latex inks range,” said Dhirendra Khurana, Country Manager, Sign & Display, GSB, HP PPS India.

HP offers end-to-end digital printing solutions, combining superior quality with time saving operation and proven reliability. HP Wall Art is an attractive, easy and affordable wall décor solution that uses HP Latex printers and HP PVC-free Wall Paper to bring a room to life. By partnering with HP for Wall Art, PSPs can help their customers create and customize their own wall décor that is easy to order and simple to install.

“We have been in the wall covering market for a year now and it’s extremely important for us to deliver high quality in terms of print, content and installation. HP is a natural choice for us as our principal partner because of their industry leadership in digital printing and their promise of superior quality, service and environment friendliness,” said Mr Sukhvinder Singh, Owner, Print Expressions.

HP Latex Printing Technologies have been internally tested with multiple wall décor media, including embossed, coated and uncoated, non-woven, vinyl, paper and PVC-free wallpaper substrates. Latex inks are water-based inks that produce odourless prints, which are non-flammable and non-combustible, and, unlike many eco-solvent inks, they do not require hazard warning labels and contain no hazardous air pollutants.  The eco-friendly promise by HP has created a new paradigm for the printing industry and set a benchmark for the commercial décor market.

Ajay Kang, Director Responsible Care, DSM India Ltd. said “At DSM we are very particular about quality and sustainability. We are very happy to use PVC free wallpaper in our office to promote a safe, clean and green work space. It is good to know that HP and Print Expressions are also equally concerned about the environment.”

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Regards,

Bhawana Suri

Bhawana Suri   |