SPORTZPOWER VIEW - It will do no good for these big brands and similar others associated with the IPL to be seen supporting an event which is perceived as the root cause for the falling standards of the game, leading to national shame
COMMMENTARY
Brand-Kill INSIDE OUT - While Armstrong may not be entirely to blame for the seeming end of amateur and professional cycling as this generation has known it, his is the defining Brand-Kill that will seal cycling’s fate
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