The Maharaja of Executive Golf reaches Hyderabad

‘Volvo World Golf Challenge India 2012’ to be played at ‘Boulder Hills Golf and Country Club’

Hyderabad, 28 October, 2012: After an overwhelming response in New Delhi where there were two sessions of Golf, morning and afternoon, played to accommodate over 200 participants, the Swedish luxury carmaker Volvo Auto India’s popular global sports property the ‘Volvo World Golf Challenge’ (VWGC) reaches Hyderabad.

A nail-biting finish enthralled the galleries with Mr. Rohan Reddy emerging as the winner in the Handicap Category 0-12 and Mr. Vijay Raju winning in the Handicap Category 13-24.

Speaking at the tournament, Tomas Ernberg, Managing Director, Volvo Auto India said, “After seeing the response in the previous cities, we are really excited to bring the tournament to the City of Pearls – Hyderabad. The competition was close and it was a pleasure to see the golfers sweat it out to win the specially-designed work of art trophy, “The Blu Lotus” created exclusively for the VWGC India by renowned blown glass artist Atul Bakshi. It captures the Scandinavian flavor that is synonymous with Volvo Cars global ethos ‘Designed Around You’, which customizes products around an individual’s preferences.”

However, what will be more exciting is to see the final 14 golfers from 7 cities to compete for the exclusive Blu Jacket. The ‘Blu Jacket’ is a hallmark of art and luxury, craftily interweaving Volvo Cars’ Scandinavian sophistication and design diva Ritu Beri’s uber-chic craftwork.  It is inspired by Volvo Car’s brand philosophy – Designed Around You. The fabric is soft like the leather of the Volvo car, comfortable as the seats; it is chic like the Volvo Car design. It is intrinsically simple without any unnecessary fussy details. The color Blue is from the Volvo logo and it is also a cool color - the color of the sky, ocean, twilight. It is the color of high ideals, the color that aptly reflects the royal style of Volvo", he added.

After Chandigarh, Coimbatore, New Delhi and now Hyderabad, the VWGC will be travelling to Pune and Mumbai. The two winners from each city will compete at the India Finals.

Volvo Auto India had teamed up with PGTI for the flagship event debut in India earlier this year.

Below is the list of winners from other cities at the VWGC India 2012 tour.

S.No	City	Date played on	Handicap Category	Name
1	Chandigarh	2nd June	0-12	Mr. H S Kang
			13-24	Col. J S Kang
2	Cioimbatore	26th Aug	0-12	Mr. Ragavendar Naidu
			13-24	Mr. T S Krishnakumar
3	Delhi	21st Sept	0-12	Mr. Annauj Mattoo
			13-24	Mr. Parth Sharma
			0-12	Mr. Sandeep Garg
			13-24	Mr. Deepak Yadav

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About Volvo Auto India

Swedish luxury carmaker Volvo Auto India (VAI) established its presence in India in 2007 and has since then, worked intensively to market the Swedish brand in this country. Volvo Cars currently markets products through its dealerships in New Delhi, Mumbai, Chandigarh, Coimbatore, Hyderabad, Chennai, Kochi and Pune.

The company currently sells four luxury models:

·    Volvo XC90 - A 7-seater luxury SUV which is sturdy and apt for Indians

·    Volvo XC60 – A technologically advanced compact luxury SUV

·    Volvo S80 - An exquisitely elegant sedan

·    Volvo S60 - A sporty sedan

Brand Philosophy

‘Designed Around You’ is the brands translation of going an extra mile to understand customers better. This human-centric approach enables Volvo Cars to know the pulse of the customers and gauge what they desire in a product. With this thought the brand places the customer at the heart of its design. Every Volvo car boasts of cutting-edge technology with engineering that is executed around human values.

For more on Volvo Cars, please visit - www.volvocars.in

For further information on Volvo Auto India, please contact:

Neha Chandra @ 9810414444| neha.chandra@volvocars.com