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Aug 29 Vol 01, Issue 1013 TODAY'S TOP HEADLINES ESS closes 80% ad inventory ahead of World T20 ESS has roped in Reliance Communication and Havells as joint presenting sponsors and six others as associate sponsors for upcoming World Twenty20 in Sri Lanka. DLF ends innings as IPL title sponsor, looks to other sports The country’s largest realty firm DLF confirmed Tuesday it had chosen not to renew the title rights to the Indian Premier League it has held for the last five years. Dhoni launches his own motorbike racing team for Supersport World C'ship Indian cricket captain Mahendra Singh Dhoni has launched his own motorbike racing team ‘MSD R-N Racing Team India’ that is competing in the FIM Supersport World Championship ESPN, Major League Baseball agree 8-yr multiplatform rights extension Expanded package includes annual wild card game as part of new and enhanced TV content; comprehensive digital, radio and international rights YouTube launches new soccer channel with MP & Silva Partnership creates Love Football channel on YouTube, which will include highlights from Italy’s Serie A, France’s Ligue 1, US Major League Soccer, Brazil’s Serie A and the Championship, FA Cup and Capital One Cup from England SIX seals deal with Setanta Sports Asia for rugby content SIX signs multi-year agreement with Setanta Sports Asia to air RBS Six Nations, Super Rugby and Rugby Championship, as well as rugby programme “The Breakdown” ESS partners with Fox Sports and Nine to broadcast all ICC events till 2015 Agreement covers 2012 and 2014 World Twenty20s, 2013 Champions Trophy and, world cricket's premier event, the 2015 World Cup in Australia and New Zealand Pak-Oz cricket series: TEN Sports Pakistan makes ‘bumper’ ad bookings TEN Sports Pakistan lines up Mobilink, Pepsi, Zong and Clear Shampoo as presenting sponsors for the Pakistan vs Australia Series that kicked off Tuesday and runs through till 10 October. Current Affairs – Love-all: Indian Olympic Team Selections and Athlete Remedies An opportunity to represent the country at international sporting events is a highpoint in every athlete’s career. Athletes commit to training persistently for years in pursuance of this objective. In India, the Indian Olympic Association (“IOA”) performs the crucial function of finalizing athletes to represent India at the Olympics and other international sporting events such as the Commonwealth Games, Asian Games etc.
FROM THE HOME PAGE   COMMENTARY German GP: Alonso Strengthens Championship Lead PIT STOP PUNDIT - Force India split tyre strategies between their drivers who fight excessive tyre wear to eventually finish 9th (Hulkenberg) and 11th (Di Resta). INTERVIEW 'Champions League and WWE not only give us good advertising traction, they also deliver higher sticky revenues' ATUL Pande, CEO of Sports Business,
BUSINESS INTELLIGENCE
Dentsu acquires 51% controlling stake in Taproot India(SportzPower ) Battling the television ratings system(Mint ) Perfect TRP is like a quest for the Holy Grail(Business Standard ) Vodafone, Idea report rise in revenue market share(Hindu Business Line ) Airtel plans video-on-demand service for DTH customers(Hindu Business Line )
CRICKET
DLF no more IPL's lead sponsor as BCCI increases price of sponsorship deals(Economic Times ) DLF parts ways with IPL, hunt on for new sponsor(Financial Chronicle ) ESPN Star eyes big ad revenue slice (Hindu Business Line ) Modi continues attack on Shukla(Hindustan Times ) Money welcome, but focus important: Kapil(The Hindu ) Opinion divided on colts' future(Hindustan Times ) No Khel Ratna for Rahul Dravid: Is it a problem of backlogs? (NDTV ) Amla ton leads SA to third No. 1 spot(ESPN Cricinfo )
MOTORSPORTS
PRG joins HRT F1 Team as audiovisual technology supplier (SportzPower ) MS Dhoni ventures into world of racing superbikes; to raise sponsorships of up to Rs10bn(Economic Times ) Belgian GP to remain on F1 calendar(Sport Business ) 'Cricket stole our thunder(Times of India )
GOLF
Ryder Cup Europe announce Ernst & Young as official partner(SportzPower ) PGTI announces feeder tour event in Lucknow(SportzPower ) Asian 'major' within five years, says new tour chief(Times of India ) South Africa to stage six European Tour events(Times of India )
HOCKEY
IHF rejects IOA panel(Times of India ) HI wants to finalize bilateral series, claims under-fire PHF(Times of India )
COMMONWEALTH GAMES
Commonwealth Games will generate $2bn of economic benefits, predicts Gold Coast 2018 head(Inside the Games )
OTHER SPORTS
ESPN Reaches $5.6 Billion Deal to Expand MLB Coverage (Bloomberg ) National archery championships to be held in Vizag from Sep 22(Zee News )