Readers Launch of The Urban Monk Diaries – by iTransform

                                                         

Readers Launch of The Urban Monk Diaries –

by iTransform  at 20^th World Book Fair, New Delhi, India 2012

iTransform organized a very unique Readers’ launch of “The Urban Monk Diaries : The adventure begins” - the first book in an adventure trilogy that helps cultivate an enlightened mind for life in the city. The theme resonated with the audience who had come from different walks of life – students, artists, working professionals, Senior Executives and families. At an event organized at the World book fair, the youngest reader of the book, 11-year old Abby George unveiled the book. Several long time, ardent readers from the city, shared their personal experiences with the book and their own transformation journeys. The book is authored by Ramesh Babu Mohankrishnan, who works as a Director of Strategy and Planning in a Global MNC and writes under the pen-name @UM. The book is published by iTransform Pvt. Ltd – a startup venture focused on crafting Real-World Transformation journeys – for individuals, corporations and communities.

The Book is available online at www.planetitransform.com and www.flipkart.com for Indian customers soon to be released in selective retail outlets pan-india.

Mr. Ramesh (Under the pen-name @UM) introduced his book, “Thanks to the enormous support I have received from readers who have followed this adventure online for many years. There is already a thriving community of online readers in excess of 40,000 across the globe. With the launch of this book, I hope more people will have an opportunity to experience first hand, this engaging and entertaining adventure. Each of us lives in many life spaces in the city – personal, career, family and social. We pursue happiness in various ways. But invariably, we accumulate stress and experience numerous conflicts along the way. The wisdom of the ages has always pointed to the cultivation of the Enlightened mind as the lasting solution to this problem. In these interesting times we live in, accessing this wisdom has become a very urgent need, as we learn to deal with increasing uncertainty, volatility, competition and insecurity in urban living. The best way to experience this book is to live the adventure. Make it personal. You will discover many insights on your own life along the way. Go as far as you can go. Who knows, you may find a treasure at the end.”

Mr. Gana Vadlamani, CEO & MD, iTransform Pvt. Ltd. says on the book, “We are not a Publishing company. We are a company that is building out a comprehensive platform to enable powerful transformation journeys. Our management team found the approach and content of the book very refreshing, innovative and insightful in a range of life situations. We had an overwhelming response to this book at the World book fair. We are now working closely with the author to adapt the content of the book for our Personal Transformation Programs, Retreats and Online products for individuals and corporates.”

About the book:

Urban Life. Enlightened mind.

Is it even possible to mention them in the same sentence? The two appear to belong to different worlds.

Urban life unfolds in the midst of office skyscrapers, convenient relationships, stressful careers and the corridors of power.

Enlightened mind - the mastery of the self - is attained in the solitude of dark forests, mystical mountains, secret mantras and ancient teachings.



How can the two co-exist?

Welcome to The Urban monk diaries. An adventure spanning one world, many people and many lifetimes. Through it, you will learn The Way of the Urban Monk; and begin to fall in love with both worlds. All over again.

It is an adventure that we believe, will refresh, renew and rejuvenate you.

Oh..But one small thing...

To finish the adventure, you will need to find a treasure. A treasure that returns to you, the keys to your freedom.

The Urban Monk diaries offers you 100 clues to find it. Whether you discover the treasure in the first clue or the 100th or not find it at all is up to you.

Yet, the treasure has been hidden in plain sight. Forever. Many before you have found it.

But this time, the seekers start the treasure hunt from the heart of the city.



Start your treasure hunt now...