New Delhi, 29th June 2011: It’s raining jewellery on TLC with an all-new series that’s an irresistible fusion of gold, diamonds, pearls and gems. Celebrating the country’s eternal love for jewellery, TLC – India’s favourite lifestyle channel announced the launch of its new India-centric series, OH MY GOLD (OMG!) hosted by acclaimed international actor and model Lisa Ray.
OH MY GOLD!, TLC’s latest India commission, opens up a new programming genre and will complement its existing distinct and aspirational lifestyle programming. A visual treat, OH MY GOLD! captures everything about gold and other precious stones from buying, wearing and above all enjoying jewellery. A five-part series, OH MY GOLD! is shot in high-definition and will premiere on TLC every night at 9 P.M. starting Monday, July 11.
In this series, Lisa Ray experiences India’s love for jewellery as she travels to Jaipur, Hyderabad, Delhi, Kochi and Chennai to uncover these cities inherent jewellery styles. OH MY GOLD! will showcase the art of jewellery making whilst delving into India’s extravagant jewellery traditions that are still prevalent today and make up the country’s rich cultural fabric.
Speaking at the launch, Rahul Johri, Senior Vice President and General Manager – South Asia, Discovery Networks Asia-Pacific, said “TLC is India’s favourite lifestyle channel and has pioneered multiple programming genres, the latest being jewellery. India- commissioned content is central to TLC’s growth strategy and complements its eclectic range of global and aspirational programmes. With OH MY GOLD! TLC continues to raise the bar by innovating new themes and formats to deliver high-quality entertainment experience.”
Delighted on hosting OH MY GOLD! on TLC, Lisa Ray, said, “I am very excited to be a part of TLC as I love the channel and it totally resonates with me. It was a fabulous experience working on OH MY GOLD! I have discovered many aspects of Indian culture and people’s fascination for jewellery while doing this series. It is a surprise-packed experience. You will have to watch the series to find out more.”
What all can the viewers watch in OH MY GOLD!:
Jaipur: Lisa goes on a jewellery hunt in the Pink City, the ultimate jewellery destination and home to the spectacular jewellery traditions of Jadau and Meenakari. There is surprise in store for Lisa as she discovers gold on palaces, clothes and even her food.
Rahul Johri & Lisa Ray
Rahul Johri & Lisa Ray
Hyderabad: TLC transports you to the glorious world of pearls which have always enchanted many with their lustre, radiance and natural beauty. Become part of the glorious era of the Nizams and meander through the by-lanes of Hyderabad with Lisa Ray as she discovers pearls almost everywhere – from high end clothing to even a bath tub. Join Lisa and the Men in Black for a complete lowdown on this timeless journey.
Delhi: Lisa travels to Delhi to uncover the city’s diamond studded affair – from nail art to hairdos to trousseaus. She takes the viewers on a tour that celebrates Delhi’s love for this enigmatic stone. It’s truly ‘live life bling size’ in the capital.
Kochi: Gold gets an all-new meaning in God’s own country and the lush backwaters offer the perfect backdrop for Lisa to explore Kerala’s distinct ornamental style. The journey in search for the significance of gold becomes a true extravaganza as Lisa discovers gold on sea food, clothes and believe it or not, on a gold-plated version of herself. You’re also in for a triple treat with the unveiling of the masterpiece during a fashion show in the serene backwaters.
Chennai: Lisa embarks on a divine exploration of temple jewellery. Celebrate the city’s love for gold with a visit to the world’s biggest gold stores and funky mobile jewellery. Grandiose gets an all new definition with the unveiling of a 1.5 tonne 24 carat gold masterpiece. Lisa discovers the Indian obsession with this precious metal and by the end of the journey is converted into a gold aficionado herself.
The series has been produced by Blue Mango Films.
Other series showcasing Indian lifestyles that have aired on TLC include:
. Wedding/events: Great Indian Wedding
. Travel: Indian Rendezvous
. Cuisine: A Matter Of Taste with Vir Sanghvi
. Fashion: Adventures Of Ladies Tailor, Manish Arora
. Travel + Leisure: Dream Hotels, Sushama Reddy
. Travel + Cuisine: Vir Sanghvi’s Asian Diary
. Celebrity Lifestyle: Living With A Superstar – Shah Rukh Khan
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