Khadi and Village Industry Products To improve the sale of khadi and village industry products the Ministry of Micro, Small and Medium Enterprises through KVIC has taken steps which include introduction of a scheme named ‘Strengthening Infrastructure of Existing Weak Khadi Institutions and Assistance for Marketing Infrastructure’ which inter alia, provides for renovation of khadi sales outlets owned by institutions, KVIC or State/UT Khadi and Village Industries Boards; implementing a project based scheme named “Product Development, Design Intervention and Packaging(PRODIP)” to improve the marketability of khadi and village industries products through improvement in quality, design and packaging and implementing a comprehensive ‘Khadi Reforms and Development Programme’ with assistance to the tune of US $ 150 million from Asian Development Bank (ADB) in 300 selected khadi institutions over a period of three years from 2009-10, which provides for opening of new sales outlets in metropolitan cities and state capitals and renovation and modernization of institutional sales outlets, besides setting up of a Marketing Organization under Public Private Partnership with professional support.
This information was given by the Union Cabinet Minister for Micro, Small and Medium Enterprises, Shri Virbhadra Singh in a written reply to a question in the Lok Sabha today.
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